Women as the Chief Financial Officer of their households
As the definition and composition of families have changed, so has the "traditional female role" with respect to money and financial strategies. Over the course of the past several decades, women have made unprecedented strides and achieved previously unheard of levels of power. They are leading many sectors of the business world and are projected to control 60% of the nation's wealth.*
Whether by circumstance or by choice, women are finding themselves in roles where they must be responsible for long-term financial needs and security. As women have become more empowered in the workplace, they have also become more empowered in handling financial matters. These changes are creating new opportunities for financial services providers who better understand and better respond to the financial needs for women.
*"Allianz Women, Money and Power Study". 2006.