IMAGE
AND BRANDING

A brand strategy determines how, where, and to whom you want to deliver your message. This includes the channels that you use to distribute your message along with the method it is communicated (verbal, written, visual, etc.). Personalized Brokerage Services can help your practice develop a strong brand strategy that may eventually lead to strong brand equity. In order to achieve strong brand equity, a solid foundation must be constructed through a good brand strategy.


logo design

How is a brand defined?

  • A brand is a promise to your clients about what they can expect from your services.

  • Your brand differentiates your practice from competitors.

  • Branding is also heavily based on client perception. How do clients perceive your practice?

  • Is a logo considered a brand? By itself...no. However, it is a crucial part of a brand.

Personalized Brokerage Services can help define your brand. Who are your clients? What do your services offer to clients (features and benefits)? What is the current perception of your practice? How do you want clients to view your practice? Defining your brand and developing a strategy can be a complex process.

How can
PBS help?

  • 1
    Logo Design

    Our team can help develop a great logo for your company. If you already have one, we can refresh or create a new or updated logo. You can even choose to keep your existing logo and brand.

  • 2
    Brand Integration

    We can help you integrate your brand into your advertising and marketing. A good brand is integrated in everything done by your practice.

  • 3
    Position Statement

    A position statement can be created for your company that tells consumers "who" you are. For example, the state of Pennsylvania used "America Starts Here!" This statement formed consumer opinion about the true history of Pennsylvania.

  • 4
    Consistency

    We can review your current strategy to determine consistency. Being consistent helps make the brand more believable to clients and easier to understand.

Image Building

business collateral
brand strategy
Logos

Your logo conveys your brand identity and the nature of your services, along with your commitment to quality and your promise to your customers.

PBS Sample Image Kit Image
business cards letterhead
Image Kit

Your image kit expands and validates the message of your brand: it explains the story of who you are, the services and values you offer, and what sets you apart from your competitors.